Concept: A tale of two perspectives.
Written treatment
Based on Japanese philosophy that people, like flowers, bloom in their own time and follow an individual journey.
This concept extends to books and the narratives that they bring us. Through vignettes of the plots, we get glimpses into different universes that could be ventured into further at the Strand bookstore.
The objective was to produce an advertisement, and eventually variations, that would fit the mission of the bookseller while showcasing titles of recently published fiction and non-fiction novels.
Project specifications
Tone of animation
Curious, fantastic, antiquated, worn, comforting.
Duration
45 seconds.
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My palette was minimal. I included the red tied to the company logo, a gilded 3D material for elements within the stories, and drew from the settings for the remainder.
Color palette
Notes on the process
The biggest challenge I faced was creating an animation for a book opening while having the pages turn. Simultaneously, flattened objects would fold upward as the pages opened wide to reveal a scene that showed, but didn't spoil, plot points of the stories.
Production time
2 weeks
