Concept: Affirmations on arrival
and departure.
Written treatment
Regardless of how each individual handles the daily grind of a work week, even the smallest positive message or quote could make the day a little brighter.
This concept is not deep. It aims to offer affirmations for those arriving and leaving the Montgomery Hall parking garage.
Project specifications
Tone of animation
Relaxed, optimistic, warm, supportive.
Duration
45 seconds
_
The color palette developed and split into two sets of three that reflected the morning and evening, when the projection mapping animation would be set to play.
Color palette
Production time
1 week
Notes on the process
For a concept based on arrival and departure, I felt that it made sense to choose a structure with lots of traffic like a parking garage. At the same time, I felt that the location I chose was too easy and lacked depth in design. Given more time I would explore variations such as the amazon locker unit within, projecting upward onto the ceiling with beams that stretch across, or a stairwell.
Challenges included lighting sources in the area disrupting the colors and visibility of the design and traffic clashing with audio. I attempted to make the lack of depth more interesting by breaking my design apart into dynamic forms moving within a grid. I feel that this helped, but would still like to explore variations on this
grid-based design.
Challenges included lighting sources in the area disrupting the colors and visibility of the design and traffic clashing with audio. I attempted to make the lack of depth more interesting by breaking my design apart into dynamic forms moving within a grid. I feel that this helped, but would still like to explore variations on this
grid-based design.
