Concept: Fantasie

The goal of Fanta's commercial was prove relevancy to Gen. Z, showing that Fanta could appeal to popular culture. Fantasie is the German translation for imagination. Reality transforms into an adventure with Fanta. I wanted to build on this idea of imagination by incorporating cosmic aesthetics within the product and surrounding environment. The use of cosmic elements creates a surreal visual experience, transforming the familiar Fanta product into something that feels otherworldly and unexpected.

The product becomes an intersection between reality and fantasy, allowing the commercial to move beyond a traditional presentation. Through color, lighting, space, and cosmic themed details, the viewer enters an imaginary world. These elements help reinforce the Fantasie while giving the product a visual language connected to contemporary pop culture of Gen. Z.