Concept: Homes and communities
are sanctuaries for all.
The experience of displacement is a hardship many people experience. These circumstances force beginnings in a community. A home can be a sanctuary just as a community can be, and become more than a physical space.
The deliverable was a call to action for the continued effort of IRIS to give aid. This public service announcement will engage audiences to get involved with the organization.
Project specifications
Tone of animation
Uplifting, peaceful, shifting, atmospheric.
Duration
45 seconds
Production time
2 weeks
Type study
Rakkas
Raleway
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Both of these fonts were associated with IRIS’ brand as they were used on the organization website.
Color palette
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These colors reflected a number of skin tones and paired well with the purple attached to the brand of IRIS’ company.
Notes on the process
The challenges were the making the illustrative elements consistent, giving depth during the parallax transition. Another challenge was to create clear spaces for the type stating my script.
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I am confident that the type placement was integrated into the environment in a way that
kept it legible and not overwhelming.
kept it legible and not overwhelming.
